Beatrock Music: Official | Online Store | Bandcamp | Facebook | Twitter
In celebration of the upcoming anniversary of Los Angeles based independent record label Beatrock Music I had a chance to talk to founder Eric "Fatgums" Strand about the origins of the label and it's associated with local clothing company Beatrock. For those of you who may not be familiar, Beatrock Music is home to artists such as: Bambu, Power Struggle, Otayo Dubb, The CounterParts, BWAN, and the DJ crew Mass Movement. In addition to speaking with Fatgums we had a chance to hear some words from Beatrock supporter Manila Ryce and Mass Movement DJ ReVision on what Beatrock means to them.
Nativity: First off how did Beatrock Music Start? How is it associated with Beatrock Long Beach?
Fatgums: After the release of the Beatrock Presents: FATGUMS X BAMBU A Peaceful Riot EP, I was at a crossroads. At that time I was on a leave of absence from medical school and was trying to figure out where my heart and mind were truly at in life. Other than my family, my friends, and a commitment to social change, I knew that music was something that would be a part of me forever. It wasn’t only making beats and scratching that I was in love with, it was the entire process of creating physical things that could become timeless pieces of art. I asked David Araquel, the owner of Beatrock, what he thought of expanding upon what we started with A Peaceful Riot. He told me that his vision for Beatrock had always included a musical component. I love Beatrock. I love what they represent as a company and I love the image and style that they have created. It was clear to me that by becoming a part of the Beatrock family through establishing a music wing of the brand, I would be able to realize my own personal vision for a record label – to create and spread music that is rooted in social change. I am forever grateful that the Araquel family entrusted in me the Beatrock name. It is and will always be my priority to represent it well through the music we make.
Bambu - Old Man Raps from ...paper cuts...
Nativity: Have there been any struggles over the past year to get everything going?
Fatgums: It was my objective from the beginning to create a label that is for the artists and in many ways run by the artists. Given this approach, getting Beatrock Music started has been a very team-like effort. As with anything in life, working as a team or collective has made the whole process much easier. It has been a blessing to work with artists who have more than their own self interest in mind. We all are striving for something bigger than our music and our own self recognition. There have been struggles, but together we have been able to rise above any obstacles that have faced the label thus far
Nativity: Why Long Beach and San Francisco for your celebrations?
Fatgums: Long Beach is the city where Beatrock started. The Beatrock Clothing Store/Art Space was a cultural magnet for many activists, musicians and artists. From the grand opening celebration to the final show, artistic creativity, political discourse, and live music oozed from its doors. Beatrock became more than a safe space for artists to show their work, it became a community that we all became a part of. Now that the physical space is no longer there, it became very important for me to bring the anniversary celebration back to Long Beach and to the community that Beatrock inspired.
Beatrock Long Beach, CA
We chose San Francisco because many of our artists, like Power Struggle and Otayo Dubb, are based out of the Bay Area. I wanted to be sure their fans and supporters could join in on the celebration.
Nativity: What is your favorite Beatrock moment so far?
Fatgums: My favorite moments have to be back at the Beatrock store when we’d take shots of Lori’s crazy drinks with like 30 folks at a time.
Nativity: What's in the future for Beatrock? What are your hopes? Where do you see Beatrock in 5 years? 10 years?
Fatgums: I want Bambu to become the next Jay-Z, Bwan to become the next Nas, Otayo Dubb to become the next Biggie (but alive), and Nomi to become the next Chuck D.
Nativity: How can an artist get in touch with you if they feel their music fits with Beatrock?
Fatgums: The best way is to visit the contact page on our website. There is a Soundcloud dropbox and an email form that sends emails directly to me.
Nativity: Do you have any special thank you messages for your supporters?
Fatgums: I’d like to thank everyone who has supported us. From the young kid who told his or her friend to check out one of our videos to the family and friends that have helped us realize our dreams of making music, we thank you all.
Bambu - Who's That?!
Nativity: What does Beatrock mean to you?
Manila Ryce: To me, Beatrock means community. It is truly communal in the sense that there is no one person leading the charge and calling the shots. Every artist; be they musician, painter, or designer; helps to advance the Beatrock brand and philosophy in their own way and on their own terms. Beatrock is a collective of friends, old and new, whose primary motive is to bring a certain level of consciousness to the neighborhoods they live in. Without that social bond, Beatrock would just be another failed establishment in a collapsing economy, but since it is so much more than a business it continues to flourish.
ReVision[Mass Movement]: For me, Beatrock Music is synonymous with Community. Not only is it a close knit community of artists, but the artists themselves are people who are FOR the Community as a whole. When you listen to any of the MCs on the roster, it's clear that each one has a genuine love for the People in the positive messages that they convey. It's not just art for art's sake...it's art with a purpose. It's art with a progressive message.
At the same time, the Beatrock label is passionate about the Music itself and won't settle for mediocrity. Whether it's beats, lyrics or videos, everything is always top notch quality. There are tons of conscious artists out there, but they're so focused on their message and not the quality of the music that it ends up falling on deaf ears. Since its inception, every single record that Beatrock puts out is just damn good music, so the listener gets the best of both worlds.
Beatrock Music is a true representation of Hip Hop culture. This label isn't going to sacrifice quality in exchange for commercial success. It'll stay true to its vision while carrying on the tradition of its predecessors. Beatrock Music pays homage to the Golden Age of Hip Hop while maintaining its own fresh style instead of simply trying to emulate the sounds of the past.
12/10: LONG BEACH – The Cellar (201 East Broadway) | More Info
Live Performances by:
· Bambu and DJ Phatrick
· Power Struggle
· Otayo Dubb
· The CounterParts
· Bwan
· L.U.V
· K-nine
Host: Mass Movement
DJs: DJ ET and Krissfader
12/11: SAN FRANCISCO – Pier 23 (Pier 23 on the Embarcadero) | More Info
Live Performances by:
· Otayo Dubb
· Power Struggle
· Dirty Boots
· Kiwi
· Rocky Rivera and more
Host: Bambu
DJs: DJ Roza, DJ Fonz and Fatgums
The events will also celebrate the birthdays of Nomi of Power Struggle, Rachel and James of Dirty Boots, and DJ Phatrick!
<->Nativity<->
No comments:
Post a Comment